MIAUJUDE REDESIGN

Miaujude" is a NGO (non-governmental organization) that was born in the city of Tietê, SP, Brazil, in 2017. Its objective is to raise awareness among the population about animal welfare and the importance of sterilization. Furthermore, in collaboration with authorities, the NGO rescues animals in situations of abuse and homelessness, providing them with a dignified life until they find a home.​

​

For this project, the redesign of the Miaujude brand was requested. The aim was to make a direct reference to the NGO's work, turning the characters of the symbol into a mascot for the brand, as well as generating empathy with its audience. The symbol depicts a composition of four elements: the caramel dog, representing the classic mutt of Brazilian families; the gray tabby cat; the heart, representing love; and the circle, representing unity and protection. These elements were illustrated to bring joy to the brand.