C.HEFS VISUAL IDENTITY

C.HEFS CUCINA is a company founded in 2022 in Rio Claro, SP, Brazil, by friends Marcelo Bonato, an executive chef with over 20 years of experience, and Cesar Zanluchi, an amateur cook, with the dream of creating high-quality food with new and distinctive flavors. The company's goal is to combine Brazilian cuisine with the best of authentic American BBQ, through vacuum-sealed wood-smoked products, ready for consumption.

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For this project, it was requested that the brand be a blend of modern, sophisticated, and classic elements, with the letter "C" standing out, as it also refers to the names of the company's founders.