RHAPSODIA REDESIGN

Rhapsodia Marketing & IT" is a Digital Marketing and IT services agency located in Cerquilho - SP, Brazil. Established in 2019, the agency aims to help businesses in the region strengthen their brand through strategic marketing, establishing effective communication with their customers and employees.

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For this project, a redesign of the Rhapsodia brand was requested. The goal was to align creativity with technology. We used a color gradient between blue and purple, along with the illustration of connectors in the symbol to evoke technology, while the communication balloon references marketing. The choice of using lowercase typography with straight edges and bold conveys strength, empathy, and modernity of the brand. Additionally, we created an exclusive pattern for the company's uniforms as part of this project.