PUFF TOYS' VISUAL IDENTITY

Puff Toys is a new company in the market, aimed at creating toys for children in their 1st, 2nd, and 3rd childhood stages.

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For this project, the use of pastel colors was requested, and the brand was intended to evoke the cuteness of the word 'puff'. Fun typography paired with the geometric shape of a 'splash' brings modernity, childlike charm, and creativity to the brand concept. Additionally, the creation of exclusive illustrations and a unique pattern become the icing on the cake in this brand's visual identity.